The 2007/8 Advanced Automotive Battery and Ultracapacitor Industry Report
A comprehensive assessment of an expanding industry on the eve of a technology shift

Initially a technical curiosity, HEVs have now become a mainstream product in the showrooms of American car dealerships. They are frequently a subject of discussion in the media, and their enthusiastic reception by much of the buying public shows that they are clearly here to stay. The related and potentially lucrative automotive battery market is attracting an abundance of R&D funding from the automotive, materials, and battery industries, as well as from government and academic labs. These resources are being applied to the advancement of high-power energy storage technologies, including Lead-Acid, NiMH and Li-Ion batteries, and Ultracapacitors. industry.

A Global Analysis of the HEV Energy Storage Industry, based on onsite interviews with leading technologists
The 2007/8 Industry Report analyzes current technologies and presents a well-informed assessment of the industry 's future. The Report provides an in-depth analysis of the latest energy-storage requirements, technological solutions, and market trends for hybrid electric vehicles (HEV). The study is based on onsite interviews with chief technologists and business development executives from 35 key industry players including automakers, system integrators and energy-storage developers.

Dr. Anderman with three Honda Chief engineers for energy storage Dr. Anderman with LG Chem in Korea Dr. Anderman at Ford R&D in Aachen Germany Dr. Anderman with SK Corporation in Korea Dr. Anderman visiting a battery factory in China Dr. Anderman with Shiba-san and the Subaru RX Mini EV at Tokyo Electric Power Company Reviewing new hybrid hardware at Tokyo Auto Show Reviewing new hybrid hardware at Tokyo Auto Show

Key Topics

• HEV technology and market growth
• HEV battery business expansion
• Lithium Ion entry into the HEV market

Scope

Demand: Reliable and affordable energy storage is a key factor in the proliferation of hybrid vehicle designs, and consequently in the expansion of the hybrid-vehicle market. The cost, performance, and reliability of HEV systems are closely linked to the battery properties - a situation that presents both an extraordinary challenge and a potentially lucrative opportunity for the battery industry and its supply chain.
Global Picture: The 2007 Industry Report presents growth projections for the HEV market that are integrated with technological assessments of the energy storage systems likely to power these vehicles. Together they establish a global picture of the HEV energy storage market potential for each of the technologies: NiMH, Li Ion, VRLA, and Ultracapacitors.
Suppliers: Currently, NiMH batteries dominate the full hybrid market, with Lead Acid finding application in some mild hybrid architectures. However, the domination of NiMH will soon be challenged as Lithium-Ion battery developers are preparing to enter the market in 2008/9. The 2007 Industry Report analyzes the progress of each of the high-power battery technologies and also identifies the relationships that exist between suppliers and automakers. The resulting analysis provides technology- and supplier-specific market projections for a rapidly expanding market that is poised to exceed $1 billion in the near future.

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The Author Dr. Menahem Anderman, President, Advanced Automotive Batteries

Publishing Date
The Report was published in April 2007.

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