An assessment of the technological and commercial challenges to electrifying vehicles, based on an in-depth analysis of advanced automotive battery technology—the key to the growth of plug-in hybrids and electric vehicles. This assessment includes market forecasts for each significant automaker and battery producer. The report benefits from the intelligence received from extensiveonsite interviewswith the leading international technologists and business development executives.

2011 May Edition now includes EV-HEV-PHEV Business Opportunity Seminar Proceedings

Dr. Anderman after test driving the BYD PHEV F-3 Dr. Anderman viewing Chery EV Dr. Anderman after discussion with GS Yuasa and Li Energy Japan Dr. Anderman at Showa Denko discussing pouch reliability Dr. Anderman during facility tour at BAK China Dr. Anderman at Lishen large cell development center Dr. Anderman in front of the new Tianjin Lishen Mega Factory Interviewing Toyota in Toyota City, Japan After test driving Mitsubishi Motors' electric vehicle

• EV-PHEV market challenges and growth
• Automotive Li-Ion battery design trade-off
• Automotive Li-Ion battery performance, cost, durability, and safety
• Vehicle and battery market projections

EVs and PHEVs are in the spotlight and in great need of an affordable long-lasting battery.

What you need to know:

PHEVs

• Parallel or series architectures
• Battery cost, life, and more
• What would it take to make a positive business case?
• Which vehicles and battery makers, which technology, which markets?

EVs

• Will they evolve into mainstream vehicles or remain a limited specialty?
• Where are the markets and who are the long-term players?
• What issues affect battery cost, durability, reliability, and safety?
• Where are the business opportunities for existing and new players?

The Author:
Dr. Menahem Anderman, President, Advanced Automotive Batteries