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2010 EV-PHEV opportunity report

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"The EV-PHEV Opportunity Report is beneficial for all levels from Executive to R&D Engineer. Dr. Anderman provides a unique perspective after gathering input from all of the players in the industry.
With the PHEV and BEV market poised for growth in the coming years, this report is beneficial for those looking to get into the action as well as individuals and companies that are already established.”

Steven Clark, Chrysler Group LLC

The EV-PHEV opportunity report

2011 Report Overview

The essential analysis to guide your investment decisions in this rapidly expanding market

An assessment of the technological and commercial challenges to electrifying vehicles, based on an in-depth analysis of advanced automotive battery technology—the key to the growth of plug-in hybrids and electric vehicles. This assessment includes market forecasts for each significant automaker and battery producer. The report benefits from the intelligence received from extensive onsite interviews with the leading international technologists and business development executives.

The May 2011 edition now includes a July 2012 update and the EV-HEV-PHEV Business Opportunity Seminar Proceedings.

Key Topics

  • EV-PHEV market challenges and growth
  • Automotive Li-Ion battery design trade-off
  • Automotive Li-Ion battery performance, cost, durability, and safety
  • Vehicle and battery market projections

EVs and PHEVs are in the spotlight and in great need of an affordable long-lasting battery.

What you need to know:


  • Parallel or series architectures
  • Battery cost, life, and more
  • What would it take to make a positive business case?
  • Which vehicles and battery makers, which technology, which markets?


  • Will they evolve into mainstream vehicles or remain a limited specialty?
  • Where are the markets and who are the long-term players?
  • What issues affect battery cost, durability, reliability, and safety?
  • Where are the business opportunities for existing and new players?

The Author:

Dr. Menahem Anderman, President, Advanced Automotive Batteries


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