"Still the most thought provoking meeting in the battery and fuel cell world - even if you don't like what you hear."

Gerry Woolf, Editor and Publisher, Batteries and Energy Storage Technology

Hybrid Vehicle Market Overview

HEV Market Facts
  • Total 2006 market 384,000 units
  • Toyota with 78% market share
  • Toyota Prius alone at 45% market share
  • The only other volume producers are Honda and Ford
Hybrid Categories Facts
  • Strong Hybrids dominate the market
  • Moderate hybrids are somewhat successful
  • Mild hybrids have failed to gain market share
  • Low cost micro hybrids are emerging in Europe
World hybrid-vehicle market by automaker World hybrid-vehicle sales by hybrid category
HEV Regional Sales Facts
  • US market responsible for over 50% of total and is growing fast
  • Japanese market is 2nd with moderate growth
  • Selective markets in Europe including London and Belgium starting to grow
  • New markets in Asia outside Japan starting to grow
HEV Battery Market Facts
  • The NiMH HEV pack business at $600 million in 2006 accounts for nearly half of total NiMH battery business
  • Panasonic EV Energy (PEVE), a joint venture between Toyota and Panasonic with over 75% market share
  • Sanyo is the only other significant supplier
  • Li Ion still in prototype limited production level through 2006
Hybrid-vehicle sales by world region Hybrid-vehicle battery sales (pack level): 2000-2006


Press Articles
Hybrid Car Production Set To Soar
Mar 20, 2008
www.hybridcar.com
GM Announce Next Generation Hybrid Car System
Mar 04, 2008 at 07:14 AM
www.hybridcar.com
Hybrids to account for 10 percent of Honda sales: chief
January 14, 2008
DETROIT, Michigan (AFP)
Toyota Plans Plug-In Hybrids for 2010, Matching GM
Bloomberg News, Jan 14, 2008
By Alan Ohnsman
China's Plucky Plug-In Hybrid
BYD's car hits the stage at the Detroit auto show—but will it really be ready to roll this summer?
January 10, 2008
By David Welch
GM’s Electric Dream Awaits Reality
Mary Chapman, October 24, 2007
Battery Breakthrough on the Horizon?
AESC will produce lithium-ion batteries for a wide range of high-technology electric vehicles, including fuel cell
SAE International, August 28, 2007, by Stuart Birch
Japan Certifies Toyota Plug-in Hybrid for Public Road Tests
Toyota, July 27, 2007
Interview with Dr. Menahem Anderman, President of Advanced Automotive Batteries
EV World, June 20, 2007
Bill Moore
PRESS RELEASE: Hybrid Vehicle Battery Market to reach $2.3 billion and could top the Conventional OEM Automotive Battery Market by 2015
Advanced Automotive Batteries, April 24, 2007
Nissan, NEC Lithium-Ion Battery Venture
Duo targets highly promising ‘green’ vehicle market
April 13, 2007, Reuters
In Quest for Better Battery, Keep an Ion Nationalism
Wall Street Journal - April 13, 2007
By Norihiko Shirouzu
NY Times March 10, 2007
Toyota's Bid for a Better Battery
Businessweek.com Feb 22, 2007
Battery Expert Casts Doubt on Plug-in Hybrid Future
Hybridcars.com Feb 9, 2007
PRESS RELEASE: Hybrid Electric Vehicle battery market charged for rapid growth - but which battery?
Advanced Automotive Batteries, February 1, 2007
Status and Prospects of Battery Technology for Hybrid Electric Vehicles, Including Plug-in Hybrid Electric Vehicles
Briefing by Dr. Menahem Anderman, President of AAB, to the U.S. Senate Committee on Energy and Natural Resources
January 26, 2007
GM Awards Lithium-Ion Battery Development Contracts
PR Newswire - Press Release
Detroit, January 4, 2007
Johnson Controls-Saft Joint Venture Targets Development of Advanced, Lithium-Ion Batteries for Hybrid-Electric Vehicles
News Release
Karen Bauer, Johnson Controls, September 8, 2006
Are Lithium Ion batteries safe for cars?
By Lou Ann H--ammond
September 5, 2006

www.carlist.com
Plugging into the future
The Economist, Jun 8th 2006
Eaton to Supply Hybrid Power Systems to UPS for International and Freightliner Delivery Trucks
Galesburg, MI, March 1, 2006
In Visits to 3 States, Bush Pushes Alternative Energy
New York Times, February 21, 2006, By Elisabeth Bumiller
Fancier Wrappers for Next-Wave Hybrids
Detroit, January 16, 2006, By Tim Moran
Cobasys to Provide Battery Systems for Saturn VUE Green Line Hybrid SUV
Orion, MI, January 9, 2006
Source: www.cobasys.com
Ashes to Ashes, dust to dust - the Lithium Ion battery eclipses the Nickel Metal Hydride
November 14, 2005, by Lou Ann Hammond
Source: www.carlist.com
New Type of Battery Offers Voltage Aplenty—at a Premium
November 2, 2005, by William M. Bulkeley, Staff Reporter of The Wall Street Journal
In the Hybrid's Wake, Trying to Catch Up
Tokyo, October 20, 2005, by James Brooke
Bill Ford: innovation key to Ford’s future; commitment to hybrids to grow
Dearborn, MI, September 21, 2005
Toyota to Build Hybrid Camry
Georgetown, Kentucky, May 17, 2005
Ford Announces Plans For Five More Hybrid-Electric Vehicles
Detroit, Jan 9, 2005
DaimlerChrysler's Mercedes S-Class Most Powerful 'Hybrid' Yet
DaimlerChrysler, Jan 10, 2005
Sanyo Triples Hybrid Car Battery Output For Ford, Honda
Dow Jones Newswires, December 16, 2004, by Michele Yamada
DaimlerChrysler, GM Team on Hybrids
Automakers will jointly develop new hybrid motors to compete with Japanese rivals.
CNN/Money, Dec 14, 2004
Hybrids vs. Hydrogen: Which Future Is Brighter?
Scientists Argue Hybrids Make More Sense Than Hydrogen Cars
ABC News, Nov 29, 2004
Suppliers see Rise in Stop-start Sales
Automotive News Europe, October 4, 2004, By Sylviane de Saint-Seine
Renault Plans to Sell a Hybrid Car Carmaker to Compete with Versions from Toyota and Honda
Automotive News Europe, October 4, 2004, by Sylviane de Saint-Seine
Toyota Doubles Prius Hybrids for US Market Car Becomes Japanese Automaker's Third Best-Selling Sedan
The New York Times, September 24, 2004, by Danny Hakim
California Approves Plan to Reduce Emissions From Vehicles
The New York Times, September 24, 2004, by Danny Hakim

Lexus Exceeds 9,000 Pre-orders for 2006 RX 400h Hybrid SUV
Electric and Hybrid Vehicles Today, September 8, 2004

Toyota Announces 50-percent Boost in Prius Production
Electric and Hybrid Vehicles Today, August 3, 2004
Lexus to Delay Launch of RX 400h Hybrid SUV
USA Today, August 3, 2004
Show Floor News: Automakers Unveil Plans for More Hybrid Models
The New York Times, Jan. 5, by Danny Hakim
Big and Green
The New York Times, January 5, 2004, by Norman Mayersohn
Lexus Introduces RX 400h, World's First Luxury Hybrid SUV
Press Release, January 6, 2004 - Detroit, MI
Honda V6 Accord Hybrid to Be Introduced this Year
January 5, 2004
Toyota Says HEV Production Not Necessarily Expensive
EIN Publishing, October 3, 2003
Orders for New Toyota Prius Exceed Expectations
Japan Today, Sep 19, 2003
2004 Toyota Prius: From Hybrid Seed, a Greener Harvest
New York Times, August 2003, by Cheryl Jensen
Hybrid's Next Gear
Forbes, August 2003 by Jonathan Fahey
Toyota May Sell HEV Model of Lexus LS430
Wall Street Journal, September 11, 2003
Toyota shows new version of Prius hybrid
April 17, 2003, CNN/Money
Report on March 27-28th California Air Resources Board meeting (excerpts)
March 29, 2003, EV World, by BIll Moore
Peugeot to Concentrate on Gasoline-Electric Hybrids
February 17, 2003, PowerPulse.net
Hybrid Cars are Catching On
New York Times, January 28, 2003, by Danny Hakim
GM, Toyota to Make Vehicles that Use Hybrid Energy
Wall Street Journal, December 24, 2002
The Toyota GM collaboration will give fuel-saving hybrid technologies a big push toward the mainstream market
Toyota Plans All Gas Electric Vehicles by 2012
PR Newswire, Nov 6, 2002
Toyota plans to use gasoline-electric hybrid engines in all vehicles by 2012 to increase fuel efficiency and reduce tailpipe emissions
Toyota Plans to Produce Ten HEV Models by 2006
EIN, Oct 24, 2002
Toyota Says Hybrid Car Making Money
Financial Times, Sep 29, 2002
Oil well-to-wheels efficiency of hybrids batter than current fuel cell vehicles, Toyota says
Reuters report from European Lead Acid Battery Conference (ELBC)
September 12, 2002
Ford, GM and AAB agree: slow takeoff seen for hybrid electric vehicles, implications to battery market nevertheless significantlow takeoff seen for hybrid electric vehicles
Report finds Aggressive Auto Battery Commercialization In Japan
May 2, 2002
Anderman's new report paints gloomy picture for US and European advanced battery makers
New York Revises $2000 HEV Tax Credit
Center for a Sustainable Economy, Oct 18, 2002
Battle for US fuel efficiency and CO2 standards get a new boost by the California legislator
July 18, 2002
California Assembly Passes AB 1493 CA Climate Bill
Ford Motor Company

Toyota Moving Quickly With Hybrid Technology

House Bill to provide Tax Incentives for HEV Buyers
Advanced Automotive Batteries Press Release
November 28, 2001
Battery Life Key to Growth of Hybrid Electric Vehicles - But Which Battery?
Advanced Automotive Batteries Press Release
April 25, 2002
Japanese Domination of portable batteries spilling over to automotive

For more information and to purchase the Report, contact Advanced Automotive Batteries at 1 (530) 692 014


Tel: (530) 692-0140
If you are calling from outside the U.S.A., dial the country code “1”
E-mail: info@advancedautobat.com

Copyright ©2000-2006 Advanced Automotive Batteries. All rights reserved.
Web Site Design: Volo Studios, Inc.