As vehicle electrification rapidly expands worldwide, automakers are under pressure to design EVs that not only comply with increasingly stringent emissions regulations, but also appeal to consumers and deliver strong financial performance. Meeting these goals requires advancements across the industry—including reduced costs, higher energy densities, faster charging capabilities, and enhanced safety and durability. This conference will explore the key trends, challenges, and opportunities shaping the future of electrified mobility, highlighting how leading players are navigating the evolving landscape and driving innovation forward.