Government involvement in EVs and PHEVs has propelled the advanced-vehicle industry forward. While Toyota, Honda, and Ford focus on expanding their hybrid offerings and other carmakers introduce their first or second models, GM and Nissan are bringing PHEVs and EVs into the limelight. As a result, Lithium-Ion batteries are being introduced simultaneously into moderate, strong, and plug-in hybrids as well as EVs. In this session, independent industry observers and representatives of governments and carmakers will assess the various market-growth scenarios.

Chairman:
Dr. Menahem Anderman, President, Advanced Automotive Batteries

President of Advanced Automotive Batteries and founder of Total Battery Consulting, Inc., Dr. Anderman has led the development and commercialization of high-power Ni-Cd batteries, Li-Ion batteries, and ultracapacitors and spent the last ten years conducting assessments of energy-storage technologies for advanced vehicles, publishing Advanced Automotive Battery Industry Reports and chairing the AABC.

1. The Impact of Tightening the CO₂ Emission Standard on Future Passenger Vehicles
   Tom Cackette, Chief Deputy Executive Officer, California Air Resources Board
2. Pathways for Rapid Reduction in Fuel Consumption: How Far can “Conventional” Technologies Take Us?
   John German, Senior Fellow, International Council on Clean Transportation
3. Prius Plug-in Demonstration Program: In-Use Consumer Research
   Doug Coleman, Prius Product Manager, Toyota Motor Sales
4. Can Li-Ion Batteries Support a Sustainable EV-PHEV Market? Challenges & Opportunities
   Menahem Anderman, President, Advanced Automotive Batteries
5. From Nozzle to Plug: Changing the Consumer Mindset
   Stephen Popiel, Senior VIP of Motoresearch, Synovate Motoresearch
6. Marketing Electric Vehicles to the U.S. Consumer
   Paul Scott, Sales Specialist Nissan Leaf/Vice President Plug In America, Nissan/Plug In America